Think of Instagram Reels as 30 second micro-commercials that can be edited together instead of recording in real time like on Stories.

Since Instagram added Reels to their platform (aka their answer to how to compete with Tik-Tok), one of the most frequent questions I get asked from entrepreneurs and small businesses is how can they use Instagram Reels for their business.

My answer is this: Use Instagram Reels as a way to establish yourself as an authority and a leader in your industry.

Sure you can use Reels to showcase your breakfast or lunch or whatever else you feel like showcasing, but I’d recommend using them to educate your followers on what you do.

For example, I would love to do an Instagram Reel about my dogs Honey + Sarge or my relationship with my boyfriend Kurt, but that doesn’t build my business does it? Unfortunately it doesn’t.

As a business owner, your goal should be to create highlight reels that are educational, entertaining, and empowering for your future customers.

* FYI: no one wants to be sold something 24/7 while scrolling the gram, JUST SAYING!*

On social media, in order to turn followers into customers, you must:

1. Serve them with something they NEED,
2. Capture their attention, and
3. Build trust.

Because friends, when your followers trust you, that’s how you make sales on social media.

Tell me: how will you capture your followers’ attention + educate, entertain or empower them using Instagram Reels?

I’d love to hear your ideas, so send me a DM on Instagram @thegoofymermaid.

And if you’d like more Instagram marketing tips like these, grab my IG Marketing Guide!